SEO, or Search Engine Optimization, is the process of making changes to your website so that it appears higher in search engine results like Google. The higher your site ranks, the more people will visit it. This is important because most people tend to click on the first few results they see when searching for something online.

By improving things like your website's content, making sure it loads quickly, and ensuring it's easy for people to navigate, SEO helps make your website more attractive to both users and search engines. This can lead to more visitors, who are often interested in what you're offering, which can result in more sales or other positive actions.

The great thing about SEO is that it’s cost-effective compared to paid ads because you don’t have to pay every time someone clicks on your site. It might take time to see results, but once your website is ranked higher, it tends to stay there for a while, bringing in steady traffic over the long term. It also gives you a competitive edge, as people are more likely to trust and visit websites that rank highly in search results.

In short, SEO helps your website get noticed by more people, improving your chances of success without the constant cost of paid advertisements.