SEO (Search Engine Optimization) is the process of making your website easier for search engines like Google to find and rank higher in search results. When people search for something related to your website, you want it to show up near the top.

To do this, SEO involves improving things like your website’s content, design, speed, and making sure it’s easy for search engines to understand what your site is about. The better your SEO, the more likely people will find your site when they search for things you offer.

In simple terms, SEO helps your website get noticed by more people, leading to more visitors without having to pay for ads.